Wednesday, August 7, 2013

In the Studio - Imitation & Innovation

"Art begins in imitation and ends in innovation."
Mason Cooley

I've been busy preparing for the new school year...searching the claustrophobia inducing aisles at Wal-Mart for school supplies.  More fun...preparing the new yearbook for Garden Club.  Doing a little online research uncovered this vintage yearbook from Jacksonville, Florida.

So this year's cover art started with  imitation.
via eBay here

But involved some innovation...creating a logo for our club.  A seal incorporating our symbols, the bird and the butterfly...accented with a stylized dogwood blossom.  A reference to our founding members who set out to create "avenues of lace" in town by planting dogwood trees.

Next, a quick stroll around town lead me to the home of our founder, Mrs. May Roper Coker, now part of the campus of Coker College.  Miss May's reflecting pool and pergola just the right image for our yearbook.

All of the elements together.  I even attempted to imitate the font used in the vintage yearbook.  The title in Great Vibes, a free font available for download here.

Printed and ready to be distributed to our members next month.

Filled with few highlights from the past year and our calendar for the new year.

And on the back cover, a quote evoking those dogwoods planted so long ago...and the continuity of our club.  


caroline said...

Beautiful! Garden Club is lucky to have your talents.

Jennifer C. Webb said...

Thanks Caroline

pve design said...

Love the color, design, layout and the verbiage.
You got talent.

Jennifer C. Webb said...

Thanks Patricia....let's hope it meets the club's approval!

Anonymous said...


Alexis Walter Art said...

Gorgeous! You're a very talented lady!!

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