Sunday, February 26, 2012

Dig it

"Beer was the driving force that led nomadic mankind into village was this appetite for beer-making material that led to crop cultivation, permanent settlement and agriculture"
-anthropologist Alan Eames

I dig creative packaging.  So when my husband came home with a selection of beer for a friend's birthday I was drawn to one in particular.  Dig is the new seasonal offering by Colorado based, New Belgian Brewing (makers of popular Fat Tire) found through our local wine shop, Vintage.

A gift for the owner of a historic family farm, Dig is perfectly suited for this cultivator of the land.  

Dig's name, illustrated label and promotional design is a nod to agriculture and a celebration of the "medley of ingredients and hard work necessary to yield the beer and food we love"
-Grady Hull, New Belgium brewer Grady Hull


"With Dig in hand, we'd like to toast the farmers and land which make what we do possible"
-Grady Hull


Gail, in northern California said...

What a great gift for a fellow gardener. I'll be looking for it at our market.

Jennifer C. Webb said...

Gail: for all of the dirt lovers in our lives!

Anonymous said...


With your last two posts on beer and the Avett Brothers, you're speaking my language! Great job on these and many others. You've got a fantastic blog.

All my best,

Jennifer C. Webb said...

Brendan: will bring some Dig with me to Charlotte for next visit!

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